Animal Firm is now the fifth highest grossing recreation on Quest, reaching 500k day by day and 1 million energetic month-to-month gamers.
Developed by Wooster Video games, Animal Firm is a free-to-play multiplayer recreation impressed by Gorilla Tag and flatscreen hit Deadly Firm. Providing a chaotic survival expertise the place you discover creepy environments, you are tasked with accumulating loot and warding off uncommon creatures alongside the way in which. Now, it is change into one of many highest incomes video games on Quest by means of in-app purchases alone.
In a current interview with Meta, the studio attributes this to working round a “viral design framework” that goals to be “as enjoyable to observe as it’s to play,” brazenly sharing growth alongside your neighborhood, and its common content material updates. Wooster then goes into its content material creator and in-game foreign money methods, alongside its monetization strategy.
The developer states it waited till three months after the early entry launch, a call made to keep away from instantly alienating its neighborhood whereas common engagement and the typical day by day playtime per consumer grew. The studio considers this technique to have been “extremely efficient,” stating the variety of paying energetic customers went from 2% to over 12%.
Elsewhere on this interview, Wooster additionally confirmed it has now reached over 1 million energetic month-to-month gamers. Between Christmas 2024 and March 2025, day by day energetic customers went from 145K to peaking at over 500K. Comparatively, final 12 months noticed Gorilla Tag attain 1 million day by day gamers and three million month-to-month gamers.
By most metrics, Animal Firm has evidently been profitable for Wooster. Whereas free-to-play titles weren’t included in Meta’s 50 best-selling Quest video games of all-time except they’d beforehand been a paid app, it is presently #3 on this week’s top-earning Quest video games by income, crushed solely by Yeeps 2.0 and Beat Saber. Person opinions have greater than doubled since March, reaching a 4.8/5 star ranking after 134k consumer opinions.
Animal Firm is obtainable now on Quest, and the official web site states it is “coming quickly” to Steam.
