Shift Up and Sony, the developer of one among this yr’s about 15 million video games that got here with bizarre or problematic social media discourses, are reportedly going through a lawsuit over the usage of the identify Stellar Blade for mentioned recreation. A movie firm known as – you guessed it – Stellarblade, is the one doing the suing.
As reported by IGN, the non-video recreation Stellarblade is a Louisiana-based movie manufacturing firm, and it is filed a swimsuit in its house state which alleges that Shift Up and Sony’s use of the identify Stellar Blade is damaging its enterprise and infinging on a trademark.
The movie firm is owned by Griffith Chambers Mehaffey, having been established to offer “multimedia leisure companies” in 2010. “Mr. Mehaffey registered the stellarblade.com area in 2006 and has used the STELLARBLADE identify for his enterprise for practically 15 years,” Mehaffey’s lawyer mentioned in a press release to IGN, “Given this long-standing and public use, it is tough to think about that Shift Up and Sony had been unaware of Mr. Mehaffey’s established rights earlier than adopting their an identical mark.”
The assertion goes on to say that Sony and Shift Up’s “far superior assets have successfully monopolized on-line search outcomes for STELLARBLADE, pushing Mr. Mehaffey’s long-established enterprise into digital obscurity and threatening the livelihood he is constructed over greater than a decade.”
Mehaffey argues that the emblems for the identify registered by his firm and Shift up in June 2023 and January 2023 respectively are “confusingly comparable”, citing percieved similarities within the logos used. The swimsuit is looking for to see Shift Up and Sony “be prevented from utilizing Stellar Blade or another identify just like it”, in addition to be requested handy over “all supplies of their possession with ‘Stellar Blade’ on them”, so such materials will be destroyed.
Mehaffey can also be looking for cost for damages and canopy for his authorized charges if the swimsuit is profitable. Clearly, an fascinating ingredient of that is thaty Stellar Blade the sport was initially referred to by the working title Challenge Eve following its preliminary announcement in 2019, earlier than being re-revealed as Stellar Blade, the identify it’d go on to launch with, in 2022.
