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The Weeknd's Apple Immersive Music Expertise Releases On Thursday

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The Weeknd’s Apple Immersive Video music expertise releases on Apple Imaginative and prescient Professional on Thursday, and Apple will demo it at Apple Shops.

What Is Apple Immersive Video?

The Apple Immersive Video format is 180-degree video with 8K decision, stereoscopic 3D, excessive dynamic vary (HDR), and spatial audio. It is served within the Apple TV app with a lot greater bitrate than many different immersive video platforms.

We extremely praised Apple Immersive Video in our Imaginative and prescient Professional evaluate. It isn’t doable to solid or document Apple Immersive Video although, so you may must take our phrase for it except you might have entry to a Imaginative and prescient Professional.

The expertise was initially introduced at WWDC 2024 as one of many plethora of Apple Immersive Movies coming to Apple Imaginative and prescient Professional.

Apple says the “music expertise” could have you “journey alongside The Weeknd by means of a surreal, haunting cityscape on this electrifying sonic voyage.”

Immersive video appears to be Apple’s key focus for post-launch Imaginative and prescient Professional content material.

The Weeknd’s music expertise is arriving one month after the primary ever Apple Immersive Video quick movie, Submerged, which we described as “a must-see for cinephiles and potential filmmakers” in our evaluate.

And within the months earlier than that, Apple launched the primary episodes of two new Apple Immersive Video collection,Β BoundlessΒ andΒ Elevated, in addition to 4 minutes ofΒ highlights from Tremendous Bowl LVIII.

New Apple Immersive Movies Coming, Together with A Brief Movie

A plethora of latest Apple Immersive Video content material is coming, together with a scripted quick movie from the director of All Quiet on the Western Entrance.

Apple Immersive Video is completely accessible on Apple Imaginative and prescient Professional at no cost by way of the Apple TV app. There is not any technique to solid or document it, so you may must take our phrase after we say that its high quality is so good that it could turn into a headset-seller for Apple as soon as cheaper Imaginative and prescient headsets arrive.

If you do not have a Imaginative and prescient Professional although, do not fret. For the primary time, Apple says it is going to additionally play The Weeknd’s immersive music expertise in Apple Shops which provide Imaginative and prescient Professional demos. This will probably be accessible from Friday, and if you happen to’re you possibly can register right here.

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