Apple has launched a brand new immersive music video from The Weeknd that includes his newest single ‘Open Hearts’, which is on the market completely on Imaginative and prescient Professional for a restricted time.
Captured in Apple’s Immersive Video format, Open Hearts serves up 180-degree immersive views and spatial audio set to eponymous single from the Canadian pop artist’s upcoming album ‘Hurry Up Tomorrow’.
Placing viewers within the heart of the motion, the music video—or extra of a immersive music expertise—lets viewers journey alongside the Weeknd on what Apple calls “an electrifying sonic voyage,” as he makes his manner via a surreal, haunting cityscape.
The five-minute expertise is free on Imaginative and prescient Professional via the Apple TV app, though customers seeking to view the expertise for solely free can technically request to demo Open Coronary heart at their native Apple Retailer beginning right this moment.
Apple says it’s quickly bringing out extra experiences without cost, together with the upcoming Live performance for One, which is launching globally on Friday, November twenty second, which invitations followers to take pleasure in intimate performances from the world’s largest artists.
This follows the discharge of Submerged, Apple’s first scripted brief movie, and doubtlessly one of the costly immersive movies so far. Additionally filmed in Apple Immersive Video format, Submerged was filmed on a full-scale 23-ton submarine set made with actual metallic, modeled after WWII-era vessels.
