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The Weeknd's Apple Immersive Music Video Is Out Now

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The Weeknd’s Apple Immersive Video music expertise is out now on Apple Imaginative and prescient Professional, and Apple will demo it at Apple Shops.

What Is Apple Immersive Video?

The Apple Immersive Video format is 180-degree video with 8K decision, stereoscopic 3D, excessive dynamic vary (HDR), and spatial audio. It is served within the Apple TV app with a lot increased bitrate than many different immersive video platforms.

We extremely praised Apple Immersive Video in our Imaginative and prescient Professional assessment. It is not doable to solid or file Apple Immersive Video although, so you will must take our phrase for it until you may have entry to a Imaginative and prescient Professional.

The expertise was initially introduced at WWDC 2024 as one of many plethora of Apple Immersive Movies coming to Apple Imaginative and prescient Professional.

The 5 minute immersive video contains a new music from The Weeknd referred to as Open Hearts, and has you “journey alongside The Weeknd via a surreal, haunting cityscape on this electrifying sonic voyage.”

I attempted Open Hearts, and was blown away. The standard of the cinematography and the distinction of the imaginative VFX scenes on Imaginative and prescient Professional’s lovely micro-OLED shows conjured to an expertise I can solely describe as placing.

Immersive video appears to be Apple’s key focus for post-launch Imaginative and prescient Professional content material.

The Weeknd’s music expertise arrives one month after the primary ever Apple Immersive Video quick movie, Submerged, which we described as “a must-see for cinephiles and potential filmmakers” in our assessment.

And within the months earlier than that, Apple launched the primary episodes of two new Apple Immersive Video collection,Β BoundlessΒ andΒ Elevated, in addition to 4 minutes ofΒ highlights from Tremendous Bowl LVIII.

New Apple Immersive Movies Coming, Together with A Quick Movie

A plethora of latest Apple Immersive Video content material is coming, together with a scripted quick movie from the director of All Quiet on the Western Entrance.

Apple Immersive Video is solely out there on Apple Imaginative and prescient Professional without spending a dime by way of the Apple TV app. There isn’t any option to solid or file it, so you will must take our phrase after we say that its high quality is so good that it might change into a headset-seller for Apple as soon as cheaper Imaginative and prescient headsets arrive.

If you do not have a Imaginative and prescient Professional although, do not fret. For the primary time, Apple says it would additionally play The Weeknd’s immersive music expertise in Apple Shops which supply Imaginative and prescient Professional demos. This will probably be out there from Friday, and for those who’re you may register right here.

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