Information from Amazon US means that Quest headsets didnβt promote as nicely over Black Friday & Cyber Monday 2024 as in comparison with 2023.
Based mostly on information from Amazon US, in 2023 about 170,000 Quest headsets had offered within the 30 day window surrounding Black Friday and Cyber Monday. In 2024, that quantity was round 146,000 Quest headsets, representing a drop in gross sales quantity of 14%. This will not be consultant of different retailers.
Thatβs a shocking final result contemplating Meta simply launched its new-and-improved Quest 3S, made a major worth lower to Quest 3, and had a flagship recreation with recognizable IP (Batman: Arkham Shadow) prepared in time for Black Friday.
In the course of the 2023 vacation purchasing season, Meta was nonetheless promoting its ageing Quest 2 headset. That yrβs Black Friday deal on the preferred model of the headset (128GB) was simply $250 with a $50 reward card, making the headset basically simply $200.
That proved to be extra fashionable on the time then this yrβs deal through which Meta was pushing the Quest 3S (128GB) mannequin for $300 with a $75 reward card, representing basically a $225 buy.
Thatβs not an enormous distinction in price, and from a price standpoint, the Quest 3S is much and away well worth the $25 distinction. Nonetheless, worth isnβt the one issue; broader financial elements and offers on competing merchandise (to not point out modifications in curiosity in VR total) are all important further variables.
In relation to the gross sales ratio between Quest 3S and Quest 3 throughout this yrβs Black Friday and Cyber Monday, the headsets have offered round 3:1, much like the ratio between Quest 2 and Quest 3 in 2023.
