Extra folks in Japan have been downloading the KFC app this yr than within the earlier three years, possible on account of the Genshin Affect and Umamusume: Fairly Derby collaborations. Throughout the collaborations, KFC reached the highest of the rankings in Japan for food-related apps. [Thanks, Famitsu!]
Sensor Tower printed this analysis. Between August and October 2024, KFC in Japan had collaboration campaigns with Umamusume: Fairly Derby and Genshin Affect. Extra downloads happen throughout these instances. Particularly, October 2, 2024 (the day that the Genshin Affect collaboration began) noticed the very best variety of folks downloading the KFC app in these previous three years.
This is because of each video gamesβ recognition, in addition to the collaboration gadgets being restricted to on-line orders. In Japan, KFC is a Christmas custom and so the vacation season is often when lots of people obtain the app to order some fried rooster for themselves or their household. However, because of the 20,000 new customers from the Umamusume marketing campaign and the 40,000 from Genshin Affect, the appβs obtain numbers have already surpassed 2023βs Christmas.
Umamusume: Fairly Derby is available on the Home windows PC and cell gadgets. Genshin Affect is on the PS4, PS5, Xbox Sequence X, Home windows PC, and cell gadgets.
