Ray-Ban Meta glasses have offered 2 million models up to now, and the annual manufacturing capability is being elevated to 10 million by the tip of 2026.
These bulletins come from EssilorLuxottica’s CEO Francesco Milleri in the course of the firm’s This autumn 2024 earnings name this week. EssilorLuxottica owns the Ray-Ban model.
The Ray-Ban Meta glasses launched in October 2023, and some weeks in the past Mark Zuckerberg instructed workers that 1 million had been offered in 2024. This means the launch quarter, This autumn 2023, noticed 1 million models offered out of the gate.
Milleri described the sensible glasses as “an important success”, and instructed buyers that their retention has been rising over time too. He additional recommended that the multi-modal visible AI function, at present restricted to the US, Canada, and Australia, will “quickly” increase to different international locations worldwide.
Given the success of the product, he says, EssilorLuxottica plans to vastly increase its manufacturing capability to greater than 10 million annual models by the tip of 2026.
Vital Quantity, However Who Will get The Income?
For comparability, the earlier technology, referred to as Ray-Ban Tales, offered lower than 300,000 models in the identical time interval, a memo leaked to The Wall Road Journal revealed. As one other level of comparability, the achievement unlocked when finishing the blended actuality demo expertise First Encounters means that Meta has offered at minimal 2 million Quest 3 and Quest 3S headsets. Word that taking part in the demo requires allowing the headset to 3D scan your room.
The Ray-Ban Meta glasses begin at $300, with polarized fashions provided for $330 and transition lens fashions for $380. Prescription lenses might be added for a further price. Meaning 2 million models represents over $600 million in income. However what’s nonetheless not publicly identified is how a lot of this goes to Meta versus how a lot goes to EssilorLuxottica.
Extra Manufacturers To Come – And Competitors
In line with Bloomberg’s Mark Gurman, who has a powerful observe document of reporting on Meta’s {hardware} strikes upfront, Meta and EssilorLuxottica plan to introduce Oakley Meta glasses too later this 12 months.
Whereas the Ray-Ban glasses have a digital camera on one aspect and are aimed in the direction of all shoppers, the Oakley glasses would have the digital camera within the middle and be supposed for “cyclists and different athletes”.
Oakley Meta Glasses Are Reportedly Coming This Yr Too
Oakley Meta glasses are coming later this 12 months, Bloomberg’s Mark Gurman reviews.
However Meta and EssilorLuxottica will not be alone out there.
In an all-hands assembly leaked to The Verge a couple of weeks in the past, Mark Zuckerberg identified that different tech giants will launch rivals, telling workers that till then Meta ought to take the chance to develop its sensible glasses enterprise as quick as potential.
“We principally invented the class and our rivals haven’t actually proven up but and they’re going to”
“I believe we’ll in all probability begin seeing a few of that perhaps a bit of later this 12 months, perhaps subsequent 12 months. However we simply have this broad open area proper now to run and principally introduce as many individuals as potential to Meta AI glasses and we should always take that chance.”
Samsung reportedly plans to launch a competitor with Google’s Gemini AI, later this 12 months or early subsequent 12 months, whereas Apple is reportedly exploring releasing its personal in 2027. In the meantime, round a dozen startups and smaller firms confirmed off related sensible glasses at CES 2025.
Samsung Reportedly Plans Ray-Ban Meta Competitor With Google AI
Samsung is reportedly engaged on a Ray-Ban Meta glasses competitor with Google Gemini AI.
Already, Meta is aggressively advertising and marketing the Ray-Ban Meta glasses, and enlisted A-list celebrities for 2 Tremendous Bowl advertisements selling the product, hoping to see its gross sales momentum proceed by way of the remainder of the 12 months.
