Whereas writer Take-Two Interactive and developer Rockstar are gearing up for the Fall 2025 launch of Grand Theft Auto 6, it has been no secret that it’ll be one of many greatest launches in gaming. Head of PlayStation Creators at Sony, Greg Rice, has spoken about how GTA 6‘s launch will herald an financial enhance to the business.
Chatting with GamesRadar throughout Recreation Developer’s Convention 2025, Rice spoke about how GTA 6 would possibly even find yourself bringing in a brand new viewers to gaming. Whereas Rice admits that there is likely to be some gamers that solely play GTA 6, he additionally believes that others would possibly uncover different video games within the medium, and in flip, assist develop the business.
“[GTA 6 is] going to be one of the best, superior, large sport for the 12 months, for certain,” mentioned Rice. “I hear loads of the other of devs, fearful about it sucking all of the house out. ‘I don’t wish to launch throughout GTA week and even month, as a result of that’s all anybody’s gonna be enjoying.’”
“However I feel the business is matured sufficient that there’s house for that and for different issues as nicely. It’s gonna be a mix of ‘there will probably be video games that will probably be profitable round GTA time as a result of they’re completely completely different,’ nevertheless it’ll additionally carry much more individuals again into the ecosystem.”
Rice additionally talks about how the discharge of GTA 6 will probably be useful for smaller video games as nicely. Whereas these smaller titles might not be capable of instantly compete with GTA 6 in terms of gross sales, they’ll profit from a brand new viewers that has purchased a console for the primary time that is likely to be on the lookout for different video games to play alongside GTA 6.
“I’m certain there’s numerous avid gamers that [GTA 6 will be] the one factor they play,” Rice continued, saying that “it’ll be the chance to get in on the brand new console era and see what else is on the market. So it’s undoubtedly gonna be a giant financial enhance for the video games business, and will probably be a a number of billion greenback title, however I don’t assume that it’s at competitors with [indie games].”
With regards to bringing in a brand new viewers, Take-Two boss Strauss Zelnick has beforehand spoken about how he believes that console {hardware} gross sales will see a “significant uptick” because of the discharge of GTA 6.
“When you have got a giant title available in the market and now we have a lot of them coming, traditionally that has offered consoles,” Zelnick mentioned.
“And I feel that can occur this 12 months. I don’t assume tariffs are going to be our pal, however I feel there will probably be a significant uptick in console gross sales in calendar 25 due to the discharge schedule, not simply coming from us, however coming from others. So I’m not involved about that [console sales falling]. I feel the development that you simply’d wish to concentrate on is that this rising share of the market that’s mirrored in PC.”
Grand Theft Auto 6 is at present in growth for PS5 and Xbox Collection X/S. There’s at present no official phrase on a PC launch. Some analysts additionally imagine that the sport is likely to be priced at $100, both by itself or by way of bundling with GTA On-line-related content material. Others, then again, imagine that it’d do Rockstar and Take-Two extra hurt than good to cost the sport that top.
