We’ve been ready to listen to about Samsung’s entrance into XR for a couple of years now, with the corporate’s nonetheless unnamed blended actuality headset ‘Mission Moohan’ set to debut someday this yr working Google’s Android XR working system. Now, a report from ETNews (Korean) maintains the South Korean tech large may have a pair of XR glasses up its sleeves.
Citing trade sources, the report alleges Samsung is growing XR glasses (famous as ‘sensible glasses’ within the report—extra on that beneath) with the objective of releasing them by the tip of the yr.
Samsung is reportedly now finalizing features and specs of the machine, which is claimed to be codenamed ‘Haen’ (‘coast’ or ‘seashore’ in Korean).
“With Apple’s Imaginative and prescient Professional already available on the market, Samsung’s focus shall be on offering a extra superior consumer expertise,” an trade insider informed ETNews.
Notably, the report doesn’t specify exactly what type of machine Haen is, which is why we’re merely calling them ‘XR glasses’ for now.
The report refers back to the machine as a pair of ‘sensible glasses’ (machine translated from Korean), nonetheless that is typically used interchangeably to refer to 2 sorts of units—AR glasses like Meta Orion, which mix digital photographs with the consumer’s bodily environment, and sensible glasses, which generally have a extra simplistic heads-up show, just like the now retired Google Glass. You will discover out extra in regards to the variations between sensible glasses and AR glasses right here.
Because the report doesn’t specify Haen’s particular features, we’ve referred to them as XR glasses for now.
Whereas studies ought to typically be taken with a grain of salt, ETNews was the outlet that broke the information that LG was shaking up its XR product division, confirming that talks with Meta have been moving into a seemingly unplanned route. Meta had tapped LG in February 2024 to companion on XR software program and {hardware}, which on the time was rumored to incorporate LG manufacturing a Imaginative and prescient Professional competitor for Meta. LG has since confirmed it’s closing its XR product division, as an alternative specializing in long-term R&D.
Nonetheless, this isn’t the primary time we’ve heard Samsung was on the brink of enter the XR glasses market. In 2021, Microsoft leaker ‘WalkingCat’ posted two leaked movies displaying off futuristic AR idea units from the corporate. Samsung has additionally filed a lot of emblems through the years, with its most up-to-date ‘Galaxy Glasses’ patent filed with the United States Patent and Trademark Workplace (USPTO).
Then, a report from South Korea’s Yonhap Information final yr alleged Samsung would unveil a pair of XR glasses on the the corporate’s Unpacked product occasion in January, which sadly didn’t materialize. Small recompense: Samsung did showcase a slide that includes XR glasses as part of its future roadmap.
The machine talked about within the Yonhap Information report was stated to incorporate a fee perform, gesture recognition, and facial recognition, noting that it was anticipated to launch round Q3 2025. Nonetheless, no point out of shows, or particular features that may delineate it as sensible glasses of AR glasses as such.
Regardless of the case, Samsung appears to be gearing as much as make the very best use of its partnership with Google to combine Android XR into its subsequent huge entry into the section, Mission Moohan.
Till now, we’ve gotten a hands-on with Moohan, and even seen a “near-final” model of the {hardware} again at Unpacked 2025 in January, though its launch date and precise identify remains to be beneath wraps.
Offered Samsung needs to make a splash, it might reveal the machine at a lot of venues: Google’s upcoming I/O convention in Might, Qualcomm’s Snapdragon Summit in October/November, or perhaps a hypothetical particular occasion devoted to each Moohan and presumably its XR glasses efforts.
