Picture courtesy of Sanrio
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Sanrio has formally opened the fortieth Sanrio Character Rating ballot in 2025. Folks worldwide can vote for his or her favourite mascots, corresponding to Hiya Kitty and Cinnamoroll, as soon as per day till Might 25, 2025. This yr there can even be minigames and extra actions accessible to people in Japan.
As a result of sheer reputation of the mascots, Sanrio works with Cloudflare to arrange a ready room to manage the positioning’s entry site visitors. As soon as individuals have entered the positioning, they will click on the “Voting began” button to seek out the character record. They’ll then vote for as many characters as they like out of the 90 accessible decisions, however the website will solely permit them to vote for every mascot as soon as per day.
Sanrio can also be planning to publish interim outcomes twice earlier than the ballot ends on Might 25, 2025. The corporate will publish the first-day outcomes on April 15, 2025, adopted by the interim outcomes on Might 13, 2025. As a refresher for the 2024 version, Pochacco briefly led the preliminary outcomes earlier than Cinnamoroll overtook him within the interim outcomes. The latter ended up successful the entire ballot, which additionally prolonged his successful streak to 5 since 2020.
As a aspect notice, Sanrio’s Japanese press launch mentions extra campaigns, corresponding to silhouette-guessing and leaping minigames, in addition to a Associate Award ballot that options pairs of Sanrio characters with different mascots, corresponding to Expo 2025’s Myaku-Myaku and Sega’s Sonic the Hedgehog. Nonetheless, these campaigns seem like unique to Japan. Makes an attempt to entry the extra hyperlinks from exterior the nation will likely be redirected to the first English web site, which solely options the unique ballot.
The fortieth Sanrio Character Rating ballot is accessible worldwide on PC and smartphones till Sunday, Might 25, 2025. Sanrio will announce the ultimate outcomes at 2am JST on June 29, 2025 (1pm ET on June 28, 2025).
