Meta CEO Mark Zuckerberg’s keynote at this 12 months’s Join wasn’t precisely clean—particularly if rely two large hiccups that sidetracked dwell demos for each the most recent Ray-Ban Meta good glasses and the brand new Meta Ray-Ban Show glasses.
Ray-Ban Meta (Gen 2) good glasses basically carry the identical advantages as Oakley Meta HSTN, which launched again in July: longer battery life and higher video seize.
One of many largest options although is its entry to Meta’s giant language mannequin (LLM), Meta AI, which pops up if you say “Hey Meta”, letting you ask questions on something, from the climate to what the glasses digicam can truly see.
As a part of the on-stage demo of its Dwell AI function, which runs constantly as an alternative of sporadically, meals influencer Jack Mancuso tried to create a Korean-inspired steak sauce utilizing the AI as a information.
And it didn’t go properly, as Mancuso struggled to get the Dwell AI again on observe after lacking a key step within the sauce’s preparation. You possibly can see the complete cringe-inducing glory for your self, timestamped under:
And the explanation behind it’s… properly, simply dumb. Jake Steineman, Developer Advocate at Meta’s Actuality Labs, defined what occurred in an X submit:
So right here’s the story behind why yesterdays dwell #metaconnect demo failed – when the chef stated “Hey Meta begin Dwell AI” it activated everybody’s Meta AI within the room without delay and successfully DDOS’d our servers 🤣
That’s what we get for doing it dwell!
— Jake Steinerman 🔜 Meta Join (@jasteinerman) September 19, 2025
Unlucky, sure. But in addition fairly foreseeable, particularly contemplating the AI ‘wake phrase’ gaffe has been a factor because the existence of Google Nest (ex-Dwelling) and Amazon Alexa.
Anybody with a kind of pleasant tabletop pucks has in all probability skilled what occurs when a TV advert consists of “Hey Google” or “Hey Alexa,” unwittingly commanding each machine in earshot to inform them the climate, and even order objects on-line.
What’s extra shocking although: there have been sufficient individuals utilizing a Meta product in earshot to screw with its servers. Meta AI isn’t like Google Gemini or Apple’s Siri—it doesn’t have OS-level entry to smartphones. The one gadgets with default are the corporate’s Ray-Ban Meta and Oakley Meta glasses (and Quest in case you opt-in), conjuring the picture of a room stuffed with confused, bespectacled Meta workers ready out of shot.
As for the Meta Ray-Ban Show glasses, which the corporate is launching within the US for $799 on September thirtieth, the hiccup was rather more forgivable. Zuckerberg was trying to take a dwell video name from firm CTO Andrew Bosworth, who after a number of missed makes an attempt, got here on stage to do an advert hoc simulation of what it might need been like.
These kinds of dwell product occasions are notoriously unhealthy for each Wi-Fi and cellular connections, merely due to how many individuals are within the room, usually with a number of gadgets per-person. Nonetheless, Zuckerberg didn’t pull a Steve Jobs, the place the previous Apple CEO demanded everybody in attendance at iPhone 4’s June 2010 unveiling flip off their Wi-Fi after an on-stage connection flub.
You possibly can catch the Meta Ray-Ban Show demo under (compulsory cringe warning):
